The consumer’s champion
We’ve built our reputation by delivering on our brand values. We can always proudly make the following statement:
Virgin design products and services that make consumers’ lives easier.
We aim to be the consumer’s champion in every market we operate in. Most Virgin products and services have shaken up the traditional market, delivering better value, better service, and products that are easier to understand.
Here are some examples of how we’ve turned things upside down:
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Industry
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Convention
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Virgin's response
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Airline
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Poor customer service, lack of innovation.
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Brilliant customer service and innovations such as on-board massages.
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Mobile
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Complicated contracts & hidden charges.
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One simple tariff and no hidden charges.
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Financial Services
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Dull & incomprehensible.
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PEPs demystified; the innovative One account.
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Trains
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Years of under investment.
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New tilting, hi-tech trains.
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Entertaining advertising
We try to make sure that all Virgin advertising is not only honest, but also entertaining. Our success in both these aims is demonstrated by the very small number of substantiated complaints we receive, as well as by the many accolades our campaigns have been given.
Virgin has no wish to contribute to the mental pollution that often passes for advertising. We prefer to surprise and entertain consumers with fun and engaging campaigns.